Translating ideas and visions
into meaningful brands, campaigns, and content

Storytelling-driven and culturally relevant

HI THERE. I’M GABRIELA YOSEFINA, YOU CAN CALL ME GABBY.

I’m a brand shaper and storyteller with over a decade of experience building brands from concept to execution.

My creative practices span beauty, fashion, and lifestyle industries, building meaning through storytelling and creative direction that drive impact.

My creative approaches

Emotional resonance

Creating Meaningful Connections
More than just how your brand is portrayed visually, my work develops narratives and stories the audience can feel, experience, and eventually remember.



Building from the ground up

Shaping Brands for Long-Term Growth
I enjoy creating from the foundational stage, where I can help define a brand’s identity, narrative, and strategies that can evolve and scale as the business grows.

Creativity meets business

Where Vision Brings Values
It is paramount to balance creative thinking with strategy and clarity, ensuring broader business objectives are met through every narrative, campaign, and creative decision.

Cultural relevance

Weaving Context into Creativity
I consider audience’s behavior, trends, and cultural conversations to create brand that remains relevant, relatable, and authentic.

NOW IT’S YOUR TURN

What do you feel like creating today?

PAST COLLABORATORS

BLP Beauty

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Designmill

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Fujifilm

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Sampoerna

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Mario Minardi

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BLP Beauty · Designmill · Fujifilm · Sampoerna · Mario Minardi ·